The Catalyst: Sparking Creative Transformation in Healthcare

Innovative Ways to Serve Low-Income Patients in a Heart-Centered Cash Practice

“I didn’t wanna be the person who only served rich people in my community. My heart was to serve those who need me,” shares Dr. Ellie Campbell, Founder of Campbell Integrated Family Medicine. In this week’s episode of The Catalyst, Dr. Ellie introduces the scholarship membership program that she created to meet the needs of indigent patients. 
 
Finances can be a large boundary to accessing functional medicine. To help those with great need in her community, Dr. Ellie designed a membership program based on Habitat for Humanity’s housing program. Through the membership program, qualifying patients can exchange 15 hours of approved community service for 3 months of functional medical care. This empowers patients to have a hand in improving their lives while benefiting the community at the same time. 
 
Tune into this week’s episode of The Catalyst for a conversation with host Dr. Lara Salyer and special guest Dr. Ellie Campbell about ways to serve low-income patients without handing out services for free. Learn more about the scholarship membership model and how it can benefit the patients, providers, and community. 
 
Quotes
• “I’ve learned a lot of lessons, one of which was that I believe free is valueless when it comes to healthcare. The more we gave the patients, the less they wanted to work for themselves.” (3:09-3:49)
• “I didn’t wanna be the person who only served rich people in my community.  My heart was to serve those who need me. Not just those with a big, deep pocketbook.” (10:09-10:20)
• “I have a concierge-style membership program, so people pay me a monthly membership fee to be my patient. It’s a retainer. They hold the spot. They pay me the same amount of money every month, whether they see me or whether they don’t. Instead of paying me in cash for my membership fee, I provide them with a scholarship membership log sheet. They go out in the community and they have to do 15 hours of community service. Once they’ve done 15 hours of community service, that earns them 1 quarter of membership.” (14:32-15:15) 
• “It’s a win, win, win. I win because I quantify the amount of charity work that I do. The patients get their care with dignity. They know how much it is, they have to work for it, they have to earn it. If they don’t do their hours, they don’t get care from me.” (17:33-18:15) 
• “That money when it goes into the tithing checking account, that’s charity money. That’s not taxed. The fun part is how do we distribute that money? You’ve got the money in the account and it’s ready and waiting for charity.” (26:57-27:46)
• “No matter how hard it feels, no matter where you are in your own financial journey, you just start someplace and give something. The rewards that you reap do truly exceed the commitment to the dollar.” (29:13-29:30) 
 
Links
 
To learn more from Dr. Ellie Campbell: https://www.campbellfamilymedicine.com/home
Watch on YouTube: Campbell Family Medicine Tithing Policy Video https://www.youtube.com/watch?v=MwWmyEw6D7o
Connect with Lara: 
Website: https://drlarasalyer.com
Instagram: @drlarasalyer
Facebook: https://www.facebook.com/drlarasalyer
Linked-In: https://www.linkedin.com/in/drlarasalyer/
YouTube:  https://www.youtube.com/c/DrLaraSalyer
TikTok: @Creativity.Doctor
 
Podcast production and show notes provided by HiveCast.fm
 

When ’Marketing’ Feels Like a Bad Word, Do This Instead

“Why do people decide to do what they decide? It’s fascinating,” says Uli Iserloh from Big Boost Marketing. In this week’s episode of The Catalyst, Uli shares the four buckets of functional medicine marketing that can help functional practitioners reach more clients. 
 
Uli explains that marketing must be approached differently for integrative and functional medicine because the general public does not have an understanding of what functional medicine is. The marketing is a lot less straightforward than traditional medicine and the typical patient requires more education to be motivated to make the switch. Uli discovered that there are four buckets that need to be filled to help increase discovery calls and, in turn, get more patients in the door. These buckets are providing niche-specific clinical education and general functional medicine education, overcoming objections, and presenting success stories. 
 
Tune into this week’s episode of The Catalyst for a conversation with host Dr. Lara Salyer and special guest Uli Iserloh about easy steps you can take to improve your marketing strategy. Learn more about the four buckets and how to incorporate them into your website and social media pages. 
 
Quotes
• “Why do people decide to do what they decide? It’s fascinating. There’s a science behind it. It’s how you use words. Using the right words will make such a difference in how people feel about what you just said and what they’re doing. How do you get people to do anything? We’re talking about using your influential powers ethically. I don’t think there’s anything wrong with being as persuasive and influential as you can be about getting patients healthier. The first thing is really that patients need to decide that they want to get healthy. If they don’t decide they want to get healthy, no amount of information will make a difference.” (16:42-17:21) 
• “I found that there are 4 buckets you need to fill, whether that’s on social media, on your website, in your email marketing, in your webinars, or in your discovery calls. Those are the 4 buckets that need to be filled so that people actually decide to partner with you. The goal is to get people to take action.” (17:24-18:02)
• “This is where we want to get people to. Get people educated on the vehicle of functional medicine and get people educated on ``I deserve better, I want better, and I want to go there.’” (20:35-20:46)
• “If you really want to get healthy and you deep down know in 2 years or so, ‘I will take action,’ why not take action today? Why waste 2 years and get even sicker?” (23:08-23:18) 
• “The first part is overcoming objections. The reason why people don’t get on a discovery call is they don’t understand what a discovery call is. No regular doctor has a discovery call. Your clients are wondering, ‘What the heck is this? Why is it free? If it’s free you’re going to try to sell me on something. I don’t want to be sold on it, so ergo let me not get on a discovery call.’ Unless you overcome the objections towards the discovery call, it is really hard to get people on the discovery call even though it’s free.” (28:34-30:01)
• “What we do is very similar to what you do as an integrative functional medicine provider. You take people through a planning phase, then you move people into a care delivery phase, then you move people into ongoing support. We do exactly the same thing. I call it functional medicine marketing. We have a strategy phase where we’re understanding what is your unique expert positioning? Who are you? Who are your ideal clients? That is our part of the planning phase.” (52:13-54:10)
Links
 
Connect with Uli Iserloh:
Visit Big Boost Marketing's website - https://bigboost.marketing 
Library Of Online Training Courses - https://learn.bigboost.marketing/
 
Connect with Lara: 
Website: https://drlarasalyer.com
Instagram: @drlarasalyer
Facebook: https://www.facebook.com/drlarasalyer
Linked-In: https://www.linkedin.com/in/drlarasalyer/
YouTube:  https://www.youtube.com/c/DrLaraSalyer
TikTok: @Creativity.Doctor
 
Podcast production and show notes provided by HiveCast.fm

The Catalyst Roadmap

“Life is made of teeny catalytic moments of immense impact. When strung together, the transformation is magical,” says host Dr. Lara Salyer, Functional Medicine Practitioner, Mentor, Keynote Speaker, and Author of memoir Right Brain Rescue. In this episode of The Catalyst, Dr. Salyer shares the foundations of the “Catalyst Roadmap,” which is what she uses when mentoring holistic practitioners. 
Dr. Salyer worked as a family physician for 15 years until burnout changed the trajectory of her career. She realized she wanted to start a holistic functional medicine practice in her rural hometown and made it happen. In addition to practicing functional medicine, Dr. Salyer now mentors practitioners who are looking to change their paths in healthcare by using what she refers to as the “Catalyst Roadmap”. She shares each step of this framework with listeners so that they may apply it to their careers, relationships, personal goals, and projects. 
Tune into this week’s episode of The Catalyst for a conversation with host Dr. Lara Salyer for an introduction to the podcast. Learn more about each step of the “Catalyst Roadmap” and how to apply this framework to your own life. 
 
Quotes
• “Life is made of teeny catalytic moments of immense impact. When strung together, the transformation is magical. Join us and let's color outside the lines.” (00:30-00:40)
• “I joined this amazing, legendary league of healthcare practitioners thinking that I would love my career as a rural family doctor. And I did to a point, but the landscape of medicine changed underfoot and I found myself pretty young, 15 years into my career, in a foreign land where I felt like I had no idea where I was. And that was burnout. I felt devalued, depersonalized, and like I was running on this treadmill without any end in sight.” (1:39-2:14)
• “All of us are creative. All of us are creating our destiny day by day, moment by moment. That’s the whole purpose of this podcast is sequencing together these tiny little impactful moments that catalyze a brilliant technicolor future. Inside of us are artists, musicians, and writers, and just like every creative person, we have an idea. We have a vision and we need to learn how to make that vision a reality, painting our masterpiece of work, life, beauty. That’s what mentorship is for me. It’s making this flow channeled creativity-driven practice for healthcare practitioners across the world. Make it as easy as child’s play.” (3:00-3:45) 
• “You don’t have to have it all figured out yet. If you anchor into your core values, into your somatic embodiment, and you’re aware, you can start painting onto that canvas. You can start sequencing those steps. As you keep redirecting and filtering your experience through your body and your intuitive awareness and your vision, you can pivot when needed. You can find the next steps that fit in your alignment.” (5:14-5:41)
• “Think of what will help you feel the safest and most secure first because you don’t have to have all those tools right away. Getting that bare minimum security locked in place invites the creative spirit, the divergent thought patterns to come forward, and you’ll start coming up with ideas you never even knew you had.” (12:34-13:03) 
• “When you feel that pull to work harder, you need to be now asking yourself ‘Am I the bottleneck? Should I be asking who, not how to solve this problem?’ You might need to set aside time to find ways to increase with numbers: hiring an assistant, adding group visits, looking at a membership platform. That might be the one step you can take that will exponentially change how you can practice.” (19:53-20:23)
 
Links
 
Download the Catalyst Kit here: https://rightbrainrescue.com/p/catalyst_kit  
 
Connect with Lara: 
Website: https://drlarasalyer.com
Instagram: @drlarasalyer
Facebook: https://www.facebook.com/drlarasalyer
Linked-In: https://www.linkedin.com/in/drlarasalyer/
YouTube:  https://www.youtube.com/c/DrLaraSalyer
TikTok: @Creativity.Doctor
 
Podcast production and show notes provided by HiveCast.fm