The Catalyst Way™: Creative Strategies for Women in Medicine to Flourish

You had a GREAT first visit. The patient seemed excited about your approach.
And then… they disappeared. 👻
If this keeps happening in your membership or cash-pay practice, the problem may not be your pricing or your website. It might be what happens in the final few minutes of the visit—and immediately afterward.
CHAPTERS:
00:00 — Why great first visits can still fail to convert01:54 — Patients need reminders, not vague permission03:29 — The hidden question behind membership drop-off04:01 — Why autonomy is helpful—but not enough06:57 — The danger of open-ended follow-up13:10 — Build follow-up into your practice14:08 — A better metric for membership conversion16:10 — Is your messaging attracting the wrong patients?19:14 — Leadership ≠ being salesy
 
CATALYST QUESTION ✨
Where in your patient journey are you asking patients to figure out the next step when what they actually need is your leadership?
Links
Catalyst Rounds
 
Podcast Episodes Mentioned:
 
EP77: Are You Talking About Me? -- How to Make Feedback Your Friend 
EP78: Putting the Me Back Into Metrics
EP111: Measuring What Matters: Designing Patient Transformation
Connect with Lara: 
Website
The Catalyst Way
YouTube
Instagram 
Facebook
LinkedIn
TikTok
 
 
Podcast production and show notes provided by The Catalyst Way

What if healing asks us to look beyond the diagnosis—and at the whole person underneath it?
 
I sit down with naturopathic doctor and mental health advocate Dr. Christina Bjorndal for a deeply personal conversation about mental health and healing.
Dr. Christina vulnerably shares her own experiences with depression, suicide attempts, and an eating disorder, and how those experiences shaped the physician she became.
We explore her holistic “health house” approach and talk about why healing often requires us to hold seemingly contradictory emotions at the same time.
 
Chapters:
03:39 How we first met05:06 Dr. Christina shares her health journey08:37 The framework that Dr. Christina uses when working with patients16:16 Selfish vs. Self-Care21:55 Depression and Mania25:26 Medical Community and Bipolar Disorder29:36 The Trouble With Being Disconnected33:14 Three Wisdom Centers40:20 How Women Shrink Themselves
 
Connect with Dr. Christina Bjorndal, ND:
Website: drchristinabjorndal.com
Facebook: Dr. Christina Bjorndal
Twitter: @drbjorndal
YouTube: Christina Bjorndal
Instagram: drchrisbjorndal
 
 
Links for this Episode:
Catalyst Rounds: $33 Tickets for event on 9/16 
 
Mental Health Resources
This episode includes a personal discussion of depression, suicide attempts, and eating disorders. If you or someone you love needs support, these resources may help:
988 Suicide & Crisis Lifeline: Call or text 988 for free, confidential support 24/7. https://www.samhsa.gov/find-help
National Eating Disorders Association (NEDA): Screening tools, treatment resources, and free or low-cost support for eating disorders. https://www.nationaleatingdisorders.org/get-help/
SAMHSA FindTreatment.gov: A confidential resource for finding mental health treatment and support in your area. https://www.samhsa.gov/find-help/locators
 
 
Connect with Dr. Lara Salyer:
Website: https://drlarasalyer.com
Shop: https://drlarasalyer.com/shop
Catalyst Kit: https://rightbrainrescue.com/p/catalyst_kit
Instagram: @drlarasalyer
Facebook: https://www.facebook.com/drlarasalyer
Linked-In: https://www.linkedin.com/in/drlarasalyer/
YouTube:  https://www.youtube.com/c/DrLaraSalyer
TikTok: @Creativity.Doctor
Podcast production and show notes provided by The Catalyst Way Podcast.

Sometimes the business question you’re asking isn’t the decision you actually need to make.
Maybe patient volume has dropped. You’re wondering if you should raise your prices, switch to a membership, take back the discovery calls you delegated, or finally try that new marketing strategy. These are important questions—but they can also keep us busy tinkering with the business without asking the bigger question: What am I actually trying to build?
In this episode, I share a recent Catalyst session where we uncovered the hidden decision underneath one practitioner’s business concerns.
I also introduce five types of businesses:
 
1. Lifestyle Practice
2. Legacy Practice
3. Exit Practice
4. Enterprise Practice
5. Employed Practice
 
Each one requires different decisions about growth, revenue, time, leadership, and risk. The goal isn’t to choose the “best” model. It’s to recognize which one supports your values and the life you want to create.
Before you make your next business decision, ask yourself: Is this helping me build the business—and the life—I actually want?
 
Links
Catalyst Advantage
Catalyst Rounds
Connect with Lara: 
Website
The Catalyst Way
YouTube
Instagram 
Facebook
LinkedIn
TikTok
 
 
Podcast production and show notes provided by The Catalyst Way

Why do we find ourselves struggling to accept when patients ghost, leave, or don't follow our recommendations?
 
In this episode, I'm unpacking the number one leadership skill in medicine: learning how to care deeply without being attached to the outcome. 
 
I'll also pull some favorite scripts from deep inside my Catalyst Studio archives, and you'll learn how you can help practice reframing so you stay compassionate and not start getting bitter and burned out.
 
Have you ever had a patient leave your practice and wondered if you had done something wrong?
 
Learning to let go with curiosity instead of bitterness may be one of the most important ways we protect both our patients and ourselves.
Links
Catalyst Studio
Brainstorming Session
🎁 Free gifts!
Ep 77 How to Make Feedback Your Friend
Connect with Lara: 
Website
The Catalyst Way
YouTube
Instagram 
Facebook
LinkedIn
TikTok
 
 
Podcast production and show notes provided by The Catalyst Way

How can you rethink traditional approaches and incorporate meaningful, patient-centered strategies into your practice?
 
In This Episode I'm Talking About:
Practitioners should encourage patients to reflect on their core values.
Finding flow and fulfillment is key to overall health.
Wellness is measured by how we create, not just lab markers.
 
Catalyst Studio Mentorship: https://drlarasalyer.com/catalyst/#studio
Brainstorming session: https://drlarasalyer.as.me/discovery (Use code PODCAST to waive the fee!)
Website: https://drlarasalyer.com
Shop: https://drlarasalyer.com/shop
Catalyst Kit: https://rightbrainrescue.com/p/catalyst_kit
Instagram: @drlarasalyer
Facebook: https://www.facebook.com/drlarasalyer
Linked-In: https://www.linkedin.com/in/drlarasalyer/
YouTube:  https://www.youtube.com/c/DrLaraSalyer
TikTok: @Creativity.Doctor
 
Podcast production and show notes provided by The Catalyst Way

When can you schedule your next invisible workday?
What is going to be the first thing on that list?
 
In This Episode I'm Talking About:
00:00 Reclaiming Invisible Work
02:14 Transitioning from Employment to Entrepreneurship
04:55 The Power of an Invisible Workday
06:44 Steps to Schedule an Invisible Workday
08:46 Creating a Productive Environment
11:04 Organizing Tasks for Success
13:47 Measuring the Impact of Invisible Workdays
15:27 Reflection and Future Planning
 
Inspire: https://drlarasalyer.com/inspire
Catalyst Studio Mentorship: https://drlarasalyer.com/catalyst/#studio
Brainstorming session: https://drlarasalyer.as.me/discovery (Use code PODCAST to waive the fee!)
Website: https://drlarasalyer.com
Shop: https://drlarasalyer.com/shop
Catalyst Kit: https://rightbrainrescue.com/p/catalyst_kit
Instagram: @drlarasalyer
Facebook: https://www.facebook.com/drlarasalyer
Linked-In: https://www.linkedin.com/in/drlarasalyer/
YouTube:  https://www.youtube.com/c/DrLaraSalyer
TikTok: @Creativity.Doctor
 
Podcast production and show notes provided by The Catalyst Way

Enmeshment happens when your role as a practitioner turns into emotional over-responsibility, and suddenly your worth feels tied to your patients’ progress.
 
Five Strategies to Break Free from Enmeshment
10:29 Set Clear Boundaries
12:59 Encourage Patient Autonomy
16:13 Create Structured Treatment Plans
18:48 Regularly Evaluate Your Practice
23:25 Prioritize Self-Care
Links
Catalyst Studio
Brainstorming Session
Select Your FREE Gift
Take this Quiz!
 
Connect with Lara: 
Website
The Catalyst Way
YouTube
Instagram 
Facebook
LinkedIn
TikTok
 
 
Podcast production and show notes provided by The Catalyst Way

Once I embraced group visits, they became a game-changer for my practice and my patients!
 
Discover how these 7 approaches can enhance community building, patient engagement, and practice sustainability!
Episode Breakdown:
04:20 Lunch & Learn
09:48 In-Office Group Sessions
11:28 Virtual Group Visits
17:10 Guest Expert Sessions
24:18 Q&A Style Sessions
18:11 The Catalyst Model
26:16 Community-Centered Groups
Links
Catalyst Studio
Brainstorming Session
 
Archetype Quiz
Select your gift!
The Catalyst Advantage
Episode 77: Are You Talking About Me? -- How to Make Feedback Your Friend
Connect with Lara: 
Website
The Catalyst Way
YouTube
Instagram 
Facebook
LinkedIn
TikTok
 
 
Podcast production and show notes provided by The Catalyst Way

Trauma-informed care plays a critical role in functional medicine. Trauma can affect patient outcomes. This episode provides actionable insights for clinicians to create a more trauma-aware practice, highlighting the need for self-awareness and personal healing among healthcare providers to better support their patients.
 
Highlights:
Trauma can significantly impact clinical outcomes, even with correct protocols.
Patients often come with a history of medical trauma, affecting their engagement.
The clinician's own trauma work is essential for effective patient care.
Creating a safe and nurturing environment is crucial for patient healing.
Recognizing different trauma responses in patients can guide treatment approaches.
 
Links:
 
Catalyst Studio: https://drlarasalyer.com/catalyst
Brainstorming session: https://drlarasalyer.as.me/discovery
Membership Practice Jumpstart Workshop Eventbrite: https://www.eventbrite.com/e/membership-practice-jumpstart-tickets-1981907451539?aff=oddtdtcreator
The book 90 Seconds to a Life You Love:  https://a.co/d/02hRL3fH
 
Connect with Lara:
Website: https://drlarasalyer.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-catalyst-way-creative-strategies-for-women-in/id1611612131 
Spotify: https://open.spotify.com/show/7d96T0XY32NxEefslXhLNo?si=90609a4ca6254dec 
https://www.instagram.com/drlarasalyer/ 
https://www.facebook.com/drlarasalyer
https://www.linkedin.com/in/drlarasalyer/
https://www.tiktok.com/@Creativity.Doctor

Healthcare feels louder and more fragmented than ever.
Patients are confused and practitioners are tired. The wellness and integrative medicine space, once a place of refuge, has become crowded with conflicting messages and pressure to practice a certain way.
I see how easy it is to lose your center when everyone claims to have the answer.
In this conversation, I invite you to step back from the noise and define your own healing style.
 
AI Prompt:
"If a patient chose me not because of my credentials, but because of how I practice, what 3 qualities or approaches would they say define my healing style?"
 
Chapters:
02:48 Efficiency medicine practice
03:50 Grassroots medical practice
06:04 Invisible healing vibe (the reason patients choose you)
07:28 It isn’t about marketing, it’s about architecture
11:43 AI prompt to discover your healing style
23:00 SWOT helps heal burnout
 
Links for this episode:
Schedule a Catalyst Advantage Session! 
FREE Gift
 
Connect with Lara: 
Website
The Catalyst Way
YouTube
Instagram 
Facebook
LinkedIn
TikTok
 
Podcast production and show notes provided by The Catalyst Way