The Physician Who’s Conquering the Online Space, and Bringing Colleagues Along

“One person can't make a difference, but many can. And so what I'm doing is I'm trying to not only give doctors a voice, but I'm trying to give them the fuel they need to feel empowered to continue building up their brand,” explains Dana Corriel, MD. Dana is the founder and CEO of SoMeDocs, a social media hub for physicians to get recognized and hired for their talents outside of healthcare through mediums like podcasting, writing, speaking, educating, and coaching. She is a former board certified internist who realized that while she could not fix things in the healthcare system alone,  having a network of colleagues could make all the difference in the world. 

 

Healthcare workers often work within an overarching organization and do not get as recognized for their individual talents. If they shift hospitals or careers, their reputation may not follow them since it is strictly attached to the organization. Through social media marketing, physicians can make a name for themselves as individuals by creating content and building a brand that they can take with them into any new job. When doctors recognize their talents and have the opportunity to foster them, it can lead to amazing opportunities working in fields outside of healthcare.

 

Tune into this week’s episode of The Catalyst to learn more about SoMeDocs, why social media marketing is so important for physicians, and what types of side gigs doctors can excel in with their current expertise and talents. 

 

Quotes

• “One person can't make a difference, but many can. And so what I'm doing is I'm trying to give doctors not only a voice, but I'm trying to give them amplification fuel, so that they can feel empowered, and they can continue to build up their brand. So all of us can individually make a difference.” (7:12-7:34 | Dana)

• “You're a representative of the system, but you're still an individual.” (10:55-10:58 | Dana) 

• “I am for physician individuality. The health experts themselves need to create content and take that content with them where they go. And they need to consider themselves as individuals or individual micro celebrities that then take all of the branding and the content that they've built, and they take it with them to the next job.” (11:19-11:42 | Dana)

• “Opportunities were coming my way at the beginning, like heavily coming my way. At which point I said, Well, I not only can't do this myself, but why don't they come to my colleagues? Let me make it easier for them to get to my colleagues by building a categorized website that's beautiful, but that splits us up according to our niches and our specialties, where we practice, etc, etc.” (13:38-14:01 | Dana)

• “I think physicians not only are multitalented, I think they don't always recognize that they have talents in different things. And it takes this newfound discovery that we should be doing other things in today's world because healthcare isn't perfect to recognize that you have a talent in something.” (17:40-17:59 | Dana)

 

Links

Doctors of Social Website: www.doctorsonsocialmedia.com

Dr. Dana Corriel Website:  www.drcorriel.com

Connect with Lara: 

Website: https://drlarasalyer.com

Instagram: @drlarasalyer

Facebook: https://www.facebook.com/drlarasalyer

Linked-In: https://www.linkedin.com/in/drlarasalyer/

YouTube:  https://www.youtube.com/c/DrLaraSalyer

TikTok: @Creativity.Doctor

 

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