The Bias of Tech

“I just don't want people to be afraid of tech anymore. I think people are afraid of it, because they don't understand it,” shares Claire Cooper-Bodtke. Claire combined her more than a decade of experience in the private medical sector to co-found her company, Medi Cava. During her work with physicians, Claire realized that the demands placed on physicians to be the sole responsible party for their business were unsustainable and resulting in high rates of burnout. At Medi Cava, Claire assists physicians with putting technological systems in place that help to streamline their services, grow their business, and reduce the amount of extra jobs they have to do themselves so that they can focus on actually healing patients. 

 

When Claire first meets with a client, she runs a gap analysis which essentially is a full tech audit that shows what is currently missing that the client needs for their business to run better. It is often helpful to start with the basics like creating a website where patients can book their own appointments or revisiting what type of software the client is using for customer relationship management. In addition to securing the basics, it can be fun to add in interactive opportunities like visual courses about functional medicine to engage patients and help get them to fully buy into the concepts for themselves. Tech can also be used to help track the lifestyle and buying behaviors of your patients so that you can attract similar patients to your practice. 

 

When used properly, technology can really help to reduce your overall workload and make everything run much smoother. Many people are nervous about venturing into the tech space because they do not understand it, but with the right help it is very much doable and worthwhile in the long run. Tune into this week’s episode of The Catalyst to learn more about the bias of tech and how tech can help you to run your practice more effectively. 

Quotes

• “I don't know who said that practitioners have to be the judge, jury, executioner and wear all the hats and do all the things, when there's really no other business model that makes them do that.” (5:19-5:33 | Claire)

• “Think about how much less money it costs to find the same person versus an entirely new person who's never heard of you. So when I tell people about referrals, they sort of think micro, right? So mom, dad, brother, sister. I’m telling you referrals of people that are like that person. Shop where they shop, workout where they work out, live where they live, drive what they drive. These are what we call psychographics of a human and their nature and how they buy. So buying behaviors, those are all things that you all have at your fingertips. And if you're using pieces of tech correctly, you can really hone in and find that very specific subset of patient that you want to continue working with.” (12:37-13:27 | Claire) 

• “Use those visuals. Use those ways to help like you say gamify or make it more interactive. Make it something that you can actually do.” (36:28-36:37 | Claire)

• “I just don't want people to be afraid of tech anymore. I think people are afraid of it, because they don't understand it.” (16:26-16:33 | Claire)

• “You can use tech in the right way. It will not be scary, and if at any time you get scared and you don't want to do it anymore, there are people like us who can help you.” (40:01-40:10 | Claire)

 

Links

 

Connect with Claire Cooper-Bodtke:

Website: www.medicava.com

Instagram: @wearemedicava

 

Connect with Lara: 

Website: https://drlarasalyer.com

Instagram: @drlarasalyer

Facebook: https://www.facebook.com/drlarasalyer

Linked-In: https://www.linkedin.com/in/drlarasalyer/

YouTube:  https://www.youtube.com/c/DrLaraSalyer

TikTok: @Creativity.Doctor

 

Podcast production and show notes provided by HiveCast.fm