Social Synergy: Easy Marketing for Your Archetype

“I view social media as a long game,” asserts Dr. Lara Salyer. “When you are opening up an entrepreneurial business, you have to have a footprint online, a website, a social media profile, but it’s up to you to dial up or down your presence,” she says. In this episode, Dr. Salyer explores how to leverage natural personality traits for smarter, more effective social media engagement. She introduces a framework of personality archetypes—Resolute Rock, Fervent Flame, Wise Wind, and Reflective River—each offering unique strengths and challenges in content creation.

 

Dr. Salyer shares personal anecdotes highlighting her journey with social media, particularly how her perfectionist tendencies as a ‘Resolute Rock’ presented learning opportunities. She invites listeners to identify their own dominant archetype using the Catalyst Archetype quiz, aiding them in crafting social media strategies that play to their strengths and acknowledge their limits to prevent burnout.

 

Highlighting the importance of authenticity and personal expression in creating content, Dr. Salyer stresses these factors as preventive measures against burnout and keys to professional fulfillment. She encourages listeners to approach their social media activities with confidence and creativity, fostering an environment of success and genuine achievement.

 

Quotes

• “I was very structured, very rigid, very solidly into that modality of perfectionism that I needed to do things right. I needed to fit in. I needed to comply with the rules of whatever Instagram was at the time. Algorithms change; social media changes. And now, fast forward, I’m understanding how to leverage my own archetype and the seasonality of how I like to do things in a more efficient and flow-channeled method.” (02:00 | Dr. Lara Salyer)

• “My goal inside the Catalyst Studio is to work with your skills and your unique self expression. There is no dogma or cookie cutter way to do social media and we try to balance that with how you want to show up and what makes it fun for you.” (03:50 | Dr. Lara Salyer) 

• “Social media is designed to be adaptable to your style. And as a practitioner, you want to be self-expressive in the healing modalities you use to transform your patients’ lives. We want to do that without burnout and with lots of creativity. So here is your right brain prescription at the end of this podcast episode: I want you to act as if. So this is part acting creatively, but also part manifesting and priming your brain neurologically. I want you to act as if you are already successful, adaptable, and excited about whatever social media you’ve decided to do.” (22:22 | Dr. Lara Salyer) 

 

Links

Catalyst Archetype Quiz: https://3nb09zv7070.typeform.com/archetype

 

Connect with Lara: 

Website: https://drlarasalyer.com

The Catalyst Way: https://drlarasalyer.com/catalyst

Instagram: @drlarasalyer

Facebook: https://www.facebook.com/drlarasalyer

Linked-In: https://www.linkedin.com/in/drlarasalyer/

YouTube:  https://www.youtube.com/c/DrLaraSalyer

TikTok: @Creativity.Doctor

 

Podcast production and show notes provided by HiveCast.fm